On Wednesday, Singapore-based digital currency exchange, Crypto.com, told the press that the company had bought a Super Bowl 2022 ad space. The company follows the FTX exchange after the trading platform bought a Super Bowl ad space in October.
Crypto.com tells the press that the exchange has bought a Super Bowl LVI advertisement
Buying an ad slot for the upcoming 56th Super Bowl is very expensive as the event draws millions of viewers who watch the NFL football championship game. Recent statistics show that NBC Sports run slowly on 30-second ad spaces and sponsors have agreed to pay up to $ 6.5 million for a slot of this size. In 2021, metrics show the NFL’s Super Bowl was attracted to 96.4 million viewers back then.
after a report of the Wall Street Journal (WSJ), Steven Kalifowitz, Crypto.com’s chief marketing officer, told the publication that it had acquired an ad space. Kris Marszalek, CEO of Crypto.com, told the WSJ that the company wants to be a prominent brand around the world, and the Super Bowl advertising was a way to put the company in the spotlight. “Crypto is really suitable for everyone … Getting into different sports simply allows me to reach everyone where they are,” explained Kalifowitz. “Super Bowl is just another step in that direction where it’s as massive as it gets.”
The Super Bowl announcement follows that of Crypto.com multi-year contract with the Los Angeles Angel City Football Club. In addition, the Digital Asset Exchange bought the Naming rights to the Los Angeles Lakers arena and is now called Crypto.com Arena. In July, Crypto.com announced that the exchange in partnership with the mixed martial arts promotion company UFC. Crypto.com’s Super Bowl ad purchase also follows ad time acquired from the FTX digital wallet.
FTX CEO Sam Bankman-Fried: “There is no bigger mainstream event to share a message”
FTX has also looked into a variety of sports-related partnerships and the exchange has acquired the naming rights to the NBA’s Miami Heat arena. In October, FTX CEO Sam Bankman-Fried said Bloomberg that there was “no major” event to share a message. Bankman-Fried said the motivation for acquiring Super Bowl ads was “to buy the size of audience that the Super Bowl will reach,” Bloomberg’s Katherine Greifeld wrote at the time.
“Our message this year was that crypto is secure, accessible and ready for the mainstream,” continued Bankman-Fried Greifeld. “We invite everyone to see it and here to help them on their journey. There is no bigger mainstream event to get such a message across than the Super Bowl. It appears that Crypto.com executives think the same way as Bankman-Fried and follow the same pattern.
What do you think of Crypto.com and FTX broadcasting Super Bowl advertisements for the 2022 NFL soccer game? Let us know what you think on this matter in the comments below.
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Source: Crypto News Austria