The cryptocurrency exchange Crypto.com announced that the company has partnered with Angel City Football Club (ACFC) as the official cryptocurrency and NFT partner of the ACFC. The deal follows a number of sports-related partnerships Crypto.com entered earlier this year, including acquiring the naming rights agreement for the Los Angeles Lakers’ former Staples Center home and partnering with the largest mixed martial arts promotional company. Company UFC.
Crypto.com partners with Angel City Football Club
On December 21st it will be the digital asset trading platform Crypto.com announced that it has partnered with Angel City Football Club (ACFC), the eleventh member of the National Women’s Soccer League. The expansion team is based in Los Angeles, California and the team is expected to play in 2022. A variety of high profile owners are co-owners of the team, including Serena Williams, Mia Hamm, and Natalie Portman. The team will be LA’s first professional women’s soccer team since the Los Angeles Sol ended in 2010.
Crypto.com entered into a long-term partnership with ACFC, and sources familiar with the matter told Bitcoin.com News that the deal will last approximately four years. The “four-year contract” [is] about seven digits a year, ”the source told our news desk. Crypto.com says the deal is an attempt to “promote financial literacy, independence and financial self-determination.” The press release mentions how Web3 and cryptocurrency can support these goals.
“The key to Angel City’s goal of promoting equal opportunities for women is to equip them with the tools and resources to be financially independent,” ACFC Co-Founder and President Julie Uhrman said in a statement. The ACFC manager added:
Given the speed at which Web3 and cryptocurrency are changing our world, we want to make sure that women are taken on the journey as investors and creators. Partnering with Crypto.com was a natural fit given their leadership in the field and their mission to level the playing field with crypto. We look forward to working with them to educate our community and players about crypto and enable our players to harness the power of NFTs to connect with their fans and build a deeper relationship with them.
Crypto companies are flocking to athletes and sports
Crypto.com’s partnership with ACFC follows that of the company Acquisition of naming rights to the Los Angeles Lakers arena and is now called Crypto.com Arena. The exchange says the move with ACFC is aimed at continuing the company’s notoriety in LA. The company also has in partnership with the popular mixed martial arts promotion company UFC and made a commercial with prominent actors Matt Damon.
Crypto.com isn’t the only company making strides in the sports industry, as FTX announced numerous partnerships with athletes and sports organizations this year. FTX said it on Monday signed a partnership with Monumental Sports Entertainment (MSE) which has four professional sports teams. Leading digital asset manager Grayscale in partnership with the New York Giants in May and last month, a baseball team in the Australian Baseball League, Perth Heat, made a deal with the crypto company Opennode.
What do you think of Crypto.com’s partnership with ACFC in LA? Let us know what you think on this matter in the comments below.
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Source: Crypto News Austria