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DraftKings Continues NFT Push Through Agreement With Metabilia

  • DraftKings seeks to continue diving deeper into the NFT space by “teaming up with Web3-centric partners.”
  • The company launched its first in-house NFT collection in March ahead of the NCAA college basketball tournament

DraftKings has teamed up with the company NFT metabolism as it aims to continue capturing what the company sees as increasing demand for digital sports collectibles.

The sportsbook will be releasing NFTs featuring some of Major League Baseball’s youngest stars as part of the collaboration. The collection includes NFTs by Vladimir Guerrero Jr., Ronald Acuña Jr., Shane Bieber, Wander Franco, Joe Musgrove, and Fernando Tatís Jr.

Referred to as NFT membership collectibles, owners are rewarded with various event-based NFTs throughout the season that correspond to milestones or achievements for the respective athletes.

“DraftKings will continue to expand its presence in the NFT industry by continually partnering with Web3-centric partners to produce curated content that resonates with our DraftKings users,” a spokesperson told Blockworks.

“[We will focus] on providing unique sports and entertainment experiences and collectibles and a seamless way for our users to interact with them.”

DraftKings Marketplace, which the company launched last August, will be the exclusive distributor of Metabilia NFTs. The marketplace was previously the exclusive distributor of sports-related NFT content from Autograph, a company co-founded by Tom Brady.

Metabilia has multi-year partnerships with franchises in the NFL and NBA and has direct dealings with more than 40 athletes.

“At Metabilia, we are focused on delivering NFT collection programs that provide long-term, high-value benefits, and our membership NFT programs allow fans to show their support for a young athlete and be a part of his or her journey,” Metabilia CEO Joseph De Perio said in a statement.

DraftKings Marketplace has many legendary sports stars on its platform, including Derek Jeter’s very first NFTs prior to his induction into the Hall of Fame last year.

The company launched its first in-house NFT collection in March ahead of the NCAA college basketball tournament.
That 2022 College Hoops Collection was the first within a planned primetime NFT series that will take place at other major sporting events, Beth Beiriger, senior vice president of Marketplace Operations at DraftKings, told Blockworks at the time.

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The post “DraftKings Proceeds NFT Push Via Deal With Metabilia” is not financial advice.

Source: Crypto News Austria

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