Brand Connector by Smart Token Labs: connecting brands and NFTs

[PRESS RELEASE – Sydney, Australia, 17th June 2022]

Smart Token Labs, a Web3 open source software development company, today announced the launch of its latest product, Brand Connector. The first of its kind solution allows any website, any NFT-Collect, recognize and interact with any derivative or type of NFT coin. Brand Connector allows Web2 brands to customize content, rewards and offers by integrating NFTs into their website or loyalty programs.

“Brand Connector helps innovative brands that want to explore NFT integrations or activations,” said Victor Zhang, co-founder and CEO of Smart Token Labs. “Brand Connector is an activation bridge for Web3 brands and NFT collections that allows websites to respond to visitors based on the tokens stored in their digital wallets. Brand Connector can be integrated into any website, connect to any loyalty or rewards program and interact with any token, collection or derivative.”

Powered by TokenScript, Brand Connector is an open and accessible Web3 solution for Web2 brands to partner and innovate around NFT collections. The novel product enables brands to bring Web3 capabilities to Web2 through high-quality, accessible experiences for token holders. Delivered as a Node Package Network (NPN) package, Brand Connector can connect to any website without the need for a custom build or branded or collection dApp.

“Working with La Prairie and Smart Token Labs for my Space Beyond NFT campaign, I saw first-hand the impact of a product like Brand Connector,” said world-renowned artist Carla Chan. “The launch of Space Beyond was built using Brand Connector on the base Ethereum Blockchain. Smart Token Labs was a tremendous asset in the NFT launch and supported us with world-class knowledge to deliver our artworks to consumers from around the world.”

To learn more about Smart Token Labs and explore Brand Connector, visit https://brandconnector.tokenscript.org.

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About Smart Token Labs:

Smart Token Labs creates a new standard for a tokenized future. Since 2017, it has been building two central bridges into this future: AlphaWallet, a superuser agent for smart tokens, and TokenScript, the smart token interface for token assembly. TokenScript is a token-centric framework for creating composable smart tokens for use cases across NFTs, PlayFi, DeFithe Metaverse and the entire Web3 spectrum.