May 10, 2022 – Singapore, Singapore
FACEIT, the world’s leading platform for competitive online gaming, today has a multi-million dollar partnership with Cake DeFione of the fastest growing crypto fintech platforms in the world, enabling users to monetize their crypto.
The collaboration, facilitated by Pivot Agency, will provide Cake DeFi with an authentic brand presence for all FACEIT users worldwide through a series of customized and multifaceted gaming experiences that offer the community a chance to mine crypto. This year, Cake DeFi is offering players more than half a million dollars in prizes paid in crypto.
Research suggests that 55% of millennial gamers own crypto, compared to just 5% of all millennials, showing the natural connection between the gaming and crypto industries.
The partnership with FACEIT marks Cake DeFi’s first step into the gaming and esports space. The agreement will give the company access to FACEIT’s 25 million user base, the largest network of competitive gamers, and provide players with a unique opportunity to earn real crypto prizes while playing.
Additionally, they can amplify their profits and earn returns on their cryptos through Cake DeFi’s platform and access to decentralized finance applications.
Michele Attisani, co-founder and CBO of FACEIT said:
“The FACEIT platform is home to the largest community of competitive gamers, which means we have a unique understanding of this audience. Our users are incredibly forward-thinking and literate when it comes to crypto, so the partnership we chose had to deliver tangible and significant value to be of interest. Working with Cake DeFi is much more than a brand integration and offers clear experiential and financial benefits to our community [that] going beyond what any partnership of this type has achieved.”
FACEIT users are core gamers who spend an average of two and a half hours a day on the platform. A recent survey of FACEIT users found that many were already interested in and investing in crypto, showing a natural synergy between brands and industries.
- They are innovative thinkers, with 66% agreeing that cryptocurrencies are the future of online transactions
- Eighty percent have heard of crypto
- Thirty-six percent invest in crypto
- Forty-six percent are very likely or likely to use crypto in the next 12 months More likely than the general population to use cryptocurrency for online purchases
The partnership will feature Cake DeFi missions, which will include in-game tasks and monthly challenges for players to complete in order to win crypto prizes. It will also feature weekly Cake DeFi tournaments that will run throughout the year and will be open to FACEIT players around the world.
Players can earn even bigger rewards for the cryptos they win by signing up to Cake DeFi. All crypto prices can be found via their Cake DeFiaccount, allowing FACEIT to expand its current Play-to-Earn offering.
Speaking of the partnership, Dr. Julian Hosp, CEO and co-founder of Cake DeFi:
“Players have a natural affinity for crypto and can now join us in the DeFi movement. Cake DeFi’s partnership with FACEIT will allow players to earn crypto as they play and earn further returns on their crypto through our platform. In 2021, we paid out $230 million in rewards to our customers. So it’s a win-win-win situation for FACEIT gamers.”
Cake DeFi is the leading crypto fintech platform that offers users access to DeFi (decentralized finance) services and applications such as liquidity mining, staking and lending, which generates regular income for users.
They currently manage over $1 billion in client assets and offer users one of the highest returns on crypto on the market as a one stop platform that is easy to use, secure and transparent. Last year, they paid out $230 million in rewards to customersand this year they want to increase that to 74% more, or $400 million in rewards.
FACEIT is the leading competitive platform for online multiplayer games with over 25 million users. Through FACEIT, gamers, organizers, game developers and brands can access a dedicated platform that enables the development of the competitive gaming ecosystem through play, organization and social features.
Covering the entire spectrum of competitive gaming, from grassroots to professional players, the platform is the largest of its kind and already has a long-standing partnership with the industry’s major gaming publishers.
Visit the website for more information.
About Cake DeFi
Cake DeFi is a fully transparent, highly innovative and regulated fintech platform dedicated to providing access to decentralized financial services and applications by enabling users to generate income from their crypto and digital assets. It is operated and registered in Singapore and fully compliant with the Monetary Authority of Singapore (MAS) regulatory requirements.
By enabling and empowering its users to harness the potential of decentralized finance, Cake DeFi wants people around the world to learn about crypto and DeFi enlighten and inform.
Visit the website for more information.
Leticia Chua, Cake DeFi
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Source: Crypto News Deutsch