Luxury Brands Hit Crypto As Famed Fashion House Gucci Starts Late This Month cryptocurrencies as payment in some of its US stores. This move is part of the ongoing exploration of the crypto world. Before joining web3, Gucci was the first luxury brand to introduce her NFT called GUCCI (EST. 1921) and sold for $25,000 at a Christie’s auction last June.
According to Vogue Business, this program will launch in limited stores in the US and eventually expand to all North American stores this summer. The first locations to accept crypto are Miami Design District, Rodeo Drive in Los Angeles, Wooster Street in New York, The Shops at Crystals in Las Vegas, and Phipps Plaza in Atlanta.
This Gucci crypto payment program is done via a QR code sent to the customer’s email address. The QR code allows the customer to complete the payment from their crypto wallet. The stores accept the following digital currencies: Bitcoinbitcoin Cash, EthereumLitecoin, Dogecoin, Wrapped BitcoinShiba Inu and another five stablecoins pegged to the US dollar.
Additionally, in February, Gucci entered the Metaverse world for the first time by purchasing its virtual On The sandbox as it develops a virtual “Gucci Vault” for their Gucci theme NFTs. Other luxury brands are too Exploring the Web3 and world of metaverse. Brands like Dolce & Gabanna, Adidas, Nike, Vans and Off-White to name a few.
Source: Crypto News Deutsch