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OKX announces multi-year partnership with McLaren Racing from Formula 1

OKX announces multi-year partnership with McLaren Racing from Formula 1, Crypto Trading News
The popular cryptocurrency exchange – OKX – signed a deal with McLaren Racing and became the official main partner of the Formula 1 team.

OKX steps on the Formula 1 track

According to a document shared with CryptoPotato, the Seychelles-based cryptocurrency platform – OKX – signed a multi-year partnership with the second most successful team in Formula 1 – McLaren Racing. Throughout the deal, the exchange will act as the team’s main official partner, meaning OKX will become McLaren Racing’s largest sponsor.

The platform will promote its brand and provide numerous cryptocurrency opportunities for F1 fans. During the 2022 Miami Grand Prix (May 8), OKX’s symbol will be worn on the rear wing, front wing, mirrors, cockpit side, nose and inner halo of McLaren MCL36 F1 cars. Also, Lando Norris and Daniel Ricciardo (the team’s drivers) will have the initials of the Exchange on their suits and helmets.

Haider Rafique – chief marketing officer at OKX – said McLaren “represents everything that’s great about Formula 1.”

“We innovate on our platform every day to ensure our users the highest trade execution speed, which requires ‘pit-like’ team collaboration and instincts,” he added.

Zak Brown – CEO of McLaren Racing – also spoke about the cooperation. He described OKX as a “long-established crypto brand that brings innovation, analytics, and rigor to achieve great things.” He opined that the Miami Grand Prix was the “perfect opportunity” to start this partnership:

“The first-ever Miami Grand Prix is ​​the perfect opportunity for us to launch this significant partnership through which we will work with OKC to take our fan experience to a whole new level.”

OKX is the second largest crypto exchange in the world by market volume, trailing only Binance. For its part, McLaren Racing is the second oldest and second most successful F1 team. Throughout its history, it has won 12 drivers’ titles while Ferrari has 15 trophies.

McLaren’s deal with Tezos

At the end of 2021, the British motorsport team announced the launch of its non-fungible token platform (NFT) at. The feature, called “McLaren Racing Collective”, was launched on the TezosBlockchain developed.

Through the platform, fans can purchase digital collectibles such as virtual parts of the MCL25M 2021 Formula 1 racing car. Additionally, the team decided to gift some NFTs to the first 5,000 fans who joined the platform.

Lindsey Eckhouse – a top executive at McLaren Racing – stressed that the feature is built on the “energy efficient” Tezos blockchain. In her view, the digital collectors market offered people a “brand new way to connect with their favorite F1 team”.

Source: Crypto News Deutsch

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