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Sportswear giant Nike acquires Crypto Collectibles Enterprise as part of its push towards Metaverse

Sportswear titan Nike strides towards the metaverse when he made the purchase of a non-fungible token (NFT) -Studios that make virtual apparel.
According to Nike CEO and President John Donahoe, the acquisition of RTFKT Studios by the company will enable Nike to expand its digital presence and bridge the gap between the worlds of sport, the Cryptocurrency and gaming.

“This acquisition is another step that accelerates Nike’s digital transformation and enables us to support athletes and creative people at the interface between sport, creativity, gaming and culture.

We are gaining a very talented team of creatives with an authentic and networked brand.

Our plan is to invest in the RTFKT brand, serve and grow its innovative and creative community, and expand Nike’s digital presence and capabilities. “

RTKFT Studios was founded in 2020 and is known for Blockchain– Using technology and augmented reality to create viral sneaker designs, memes, and other fashionable digital collectibles, according to its website.

Before founding last year, the company was an unnamed collective providing design concepts for fashion brands and video game companies. RTKFT was originally scheduled to hit the market in 2040, but may be successful today due to the metaverse’s rising popularity.

The collector company used Twitter to share the news with its 208,000 subscribers.

“We will continue to develop our brand, innovations, products and our community with Nike resources and talent.

Nike is the only brand in the world that we looked up to and took inspiration from when we launched RTFKT. “

RTFKT is now part of the NIKE, Inc. family.

– RTFKT Studios (@RTFKTstudios) December 13, 2021

The terms of the deal are not yet known, according to Nike.
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Source: Crypto News Deutsch

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