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SYN CITY appoints Grammy nominee Swae Lee as CEO

SYN CITY appoints Grammy nominee Swae Lee as CEO, Crypto Trading News

December 24, 2021 – Singapore, Singapore

SYN CITY announces that Swae Lee will join the company as Chief Entertainment Officer effective immediately. The popular Mafia Metaverse project rose rapidly, reaching significant milestones week in and week out.

SYN CITY continues to make headlines by blurring the line between the real world and its Mafia metaverse. The appointment of Swae Lee as chief entertainment officer will streamline the impending clash between digital art, music and metaverse gaming in 2022.

Swae Lee is an American singer, rapper, and five-time Grammy nominee. He also forms half of the hip-hop duo Rae Sremmurd with his brother Slim Jxmmi. Lee will leverage his expertise in the music and entertainment industries while focusing on relationships, strategy, and revenue for the SYN CITY metaverse.

Swae Lee’s work today lives at the height of popular culture and music and has direct ties to collaborations with colleagues like Drake and Alicia Keys. Most recently, Swae Lee worked with Jhené Aiko and released an official video for their hit collaboration ‘In the Dark’ by Shang-Chi and the Legend of the Ten Rings. Lee is also the featured artist behind ‘Sunflower’ from Post Malone, who topped the Billboard charts last year and was nominated for two 2020 Grammys.

Roy Liu, Co-Founder of SYN CITY, said:

¨ In a short space of time, we have brought on board dozens of key opinion leaders, partners and innovators with an aggregate user base of over 160 million users on social platforms. We are only at the beginning. Our goal has always been to attract intellectual capital and talent to expand our ongoing live feedback with our community via Twitter Spaces, TikTok, and more. We needed real expertise in these areas to help SYN CITY take it to the next level. Swae Lee ticks all the right boxes right down the line. “

Unlike other people who work in the metaverse and crypto gaming industries, Swae Lee will have more leeway to focus on. He will oversee day-to-day operations in entertainment marketing, music, non-fungible tokens, esports, A-list key opinion leaders (KOLs), music technology software, and building strategic partnerships in the sports industry.

The genesis of Lee’s appointment by SYN CITY has more to do with his skills behind the scenes than on stage. The Mafia Metaverse Project believes he is the right person to oversee entertainment partnerships that require taste and data to reveal the optimal synergies and key tactical partnerships to enhance the SYN CITY user experience.

The project hopes to mitigate the clash of digital art, music and Metaverse games in 2022 and mark a crucial milestone for the broader Metaverse industry.

As someone familiar with the intricacies of optimization and synergy of cutting-edge partnerships, Lee is the right person for the job of taking the project to another level. Additionally, Lee’s vision aligns with the overall marketing strategy and branding of SYN CITY, paving the way to reach even bigger milestones and reach new heights.

Swae Lee, SYN CITY’s Chief Entertainment Officer, said:

“I always do things that are interesting either for me or my millions of followers. I live in the moment, but I also enjoy trying out and discovering new things. The concept of SYN CITY touched me a lot because it allows me to visualize some of my ideas and be part of a new technological frontier. That makes me optimistic about the future of our society. “

SYN CITY is well suited for various activities in the Metaverse. Whether you want to focus on content creation, events, influencer marketing, licensing, or leveraging important cultural moments, these options are available to everyone. In addition, the project now has an in-house expert who can help companies expand in new and existing ways in the mainstream.


SYN CITY is the first mafia metaverse game of its kind made for the Blockchain was developed. Developed by a team of seasoned game developers, it chains mafia and syndicate style gameplay while also leading a unique in-game governance feature called Mafia-as-a-DAO one. SYN CITY’s Discord was a major proponent of the project’s growth, having over 80,000 members in less than a month.


Ryan Dennis

SYN CITY appoints Grammy nominee Swae Lee as CEO, Crypto Trading News

The Post SYN CITY appoints Grammy nominee Swae Lee as CEO, first appeared on The Daily Hodl.


Source: Crypto News Deutsch

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