May 5, 2022 – London, United Kingdom
Metaverse platform Terra Virtua has joined Williams Racing as an official Metaverse partner. The multi-year partnership begins this weekend when the Formula 1 racing team heads to the Florida circuit for the first-ever Miami Grand Prix.
The collaboration will celebrate one of the most innovative and successful racing teams in British motorsport to date. With an absolute focus on engagement, the partnership will aim to deepen the fan experience at race weekends and beyond.
Williams and Terra Virtua will also explore opportunities to develop digital collectibles and generative art projects to take Williams Racing fans into the Metaverse through interactive experiences in virtual environments.
As an official Metaverse partner, Terra Virtua branding will appear on the barge boards, driver’s racing suits and mechanic’s overalls. The Terra Virtua logo will be placed on a variety of digital and physical team assets.
Jawad Ashraf, CEO of Terra Virtua said:
“It is a privilege to work with a British racing team with such incredible motorsport experience. As progressive innovators in space, we feel Terra Virtua has an affinity for the team. We can’t wait to get started and explore more collaboration opportunities.”
Williams Racing Commercial Director James Bower added:
“Working with Terra Virtua offers an opportunity to connect with the racing fans of the future in a whole new way. Since Terra Virtua die polygon–Blockchain that has strong sustainability credentials, this also aligns with the team’s sustainability values.”
About Terra Virtua
Founded in 2017, Terra Virtua is a sustainable Metaverse platform that offers immersive social, gaming, digital collection and creative experiences through its curated marketplace, interactive virtual environments and exclusive brand partnerships.
About Williams Racing
The core competencies of Williams Grand Prix Engineering Limited are the design and development of racing cars for participation in the Formula 1 World Championship. As one of the world’s leading Formula 1 teams, the company has secured 16 FIA Formula 1 World Championship titles since its inception in 1977.
Nine of those titles were won in the constructors’ championship in association with Cosworth, Honda and Renault. The remaining seven titles were won in the Drivers’ Championship with Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve.
Rebecca Banks, Communications Manager at Williams Racing
Eve Merrell, press officer at Williams Racing
Alice Regester, 33 seconds for Terra Virtua
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Source: Crypto News Deutsch