Building a virtual Times Square
According to the official announcement, the initiative was inspired by the “virtual spirit and energy” of the real-world Times Square neighborhood in New York City.
Times Square is an iconic cultural center, commercial crossroads, tourist destination and neighborhood in Midtown Manhattan, New York, United States. The area is famous for its giant, illuminated billboards and is considered the “Heart of New York” and “Crossroads of the World”.
TIME plans to recreate something similar, but in the Metaverse. The partnership will allow the media company to build TIME Square on its virtual land in The Sandbox, making it TIME’s first-ever Metaverse destination since it joined the NFT space last year.
Become the heart of the Metaverse
In September 2021, legendary media company launched TIMEpieces, an NFT community initiative featuring original artworks from more than 40 influential artists. Currently, the community has four NFT Collections – Genesis, Inspiration, Long Neckie Women of the Year, Slices of TIME and Beatclub Collection.
According to TIME President Keith A. Grossman, the company’s goal is to build a virtual environment that will become the “heart of the metaverse.”
“Our goal is to create a destination that will be the heart of the metaverse. Since launching TIMEPieces in September 2021, we have been focused on developing a community on Web3 that benefits from the incredible 100-year legacy and access that TIME has built,” he said.
A natural bridge
TIME Square will serve as an inclusive platform for TIMEPieces holders to create unique experiences such as B. Attending meetings and events hosted by TIME Studios for educational and recreational purposes.
Grossman also noted that TIME Square would provide a “natural bridge” between the company’s virtual community, historical reporting, global relationships and real-world events.
Sebastien Borget, co-founder of The Sandbox, commented on the partnership as follows:
“By partnering with TIME, we are adding TIMEPieces as the beating heart and soul of this virtual Manhattan, where a design call for virtual architects will take place in TIME Square, a place in our creative metaverse for brands and creators.”
Featured image courtesy of HotelSQ
Source: Crypto News Deutsch